What’s your business output? What do you bring to the table?
Be exceptionally clear about what it is your organization actually does. What benefits do you bring to your customers?
For example, a consulting company gives advice. But the outcome is the success of others based on that advice.
What’s the unique value you bring to the above outcome? What do you do that nobody else does? What’s the reason for your success? Why do customers stick with you?
What does success look like? What is your target? Quantify your goal.
For example, rank as a leader in your niche or acquire % of a certain market.
It’s called AMBITION for a reason. You might not be an artist, but paint me a good picture of the future. Make me care. Add relatable, human, ‘real world’ aspects.
Take the sentences you’ve written down and put them all together into a AMBITION statement like the one above. Play around with wording and make a couple of versions. Discuss them with your team to pick the winner.