This encompasses the makings of a strong brand and business foundation- from the heart and soul of the organisation to the guiding force that drives all business anbd brand decisions.
Brand purpose is your reason for being what you aspire to be. This should touch, move, and inspire all stakeholders in your business.
Best Practice: A great purpose sets your organisation apart from the competition. This should live in the hearts and minds of everyone in the organisation. It represents your focus, the change you want to see, as well as who you affect and how.
